Paw Parent by Willow

Launching on December 4, 2026

Paw Parent

A wellness companion that learns your dog — so you can understand what they need, catch changes early, and make every day together better.

--Days
--Hours
--Minutes
--Seconds

Be one of our first members.

Leave your name, email, and phone number to join the founding pack. We'll notify you as soon as Paw Parent launches on December 4.

First 100 members lock in launch pricing forever — 42% off annual.

Your dog can't talk. This can.

Meet Paw Parent.

A pack of dogs of different breeds and sizes sitting together on grass
Different breeds
Different needs
One app
Your dog

The wellness companion for your dog — built from the app I wish I'd had for Willow.

Your dog can't tell you what's wrong. But their stool, sleep, mood, and energy can. Paw Parent reads the signals, tracks the patterns, and tells you what to watch — then brings you into a pack of dog parents who get it, with weekly challenges to keep you both moving.

Compare to Willow Sense +

Be first in line to download the mobile app on launch day — December 4.

Built for Willow.
Available for yours.

  • Scan food & stool in seconds
  • Track mood, walks & sleep
  • Store vet records in one place
  • Ask Willow anything about your dog
  • Shop picks matched to your dog
  • Join the pack & weekly challenges

Everything your dog can't tell you — in one place.

Scan

Snap a photo of their food or stool. Willow reads it and flags anything worth watching — powered by AI that learns your dog's baseline.

Track

Log walks, mood, and digestion daily. Spot patterns before they become problems — a health journal written by you, narrated by your dog.

Remind

Care reminders for walks, meals, meds, and grooming — gentle nudges so nothing your dog needs ever slips through the cracks.

Play

Find dogs near you and create playdates at local parks — filtered by breed and size, so your dog meets the right match.

Challenge

Weekly challenges with the pack — from walk streaks to trick training. Share photos, earn cheers, and make memories together.

Ask Willow Sense

Answers that actually know your dog — real guidance based on their vet records, age, weight, and what you've been logging. Not generic breed advice.

Dogs don't just need us. We need them.

They get us off the couch and make us walk when we'd rather scroll. Paw Parent finds the right dogs in your city — filtered by breed and size — because not every dog clicks with every dog. We help you find the ones that do.

Built-in park finderPublic & private playdatesInvite by breed and sizeRSVP in one tap

You're not just joining an app. You're shaping it.

Here's where we're headed — and you're in from the start.

The Founding Pack

Where we are now

We're hand-picking our first 100 members. You'll get early access, direct input on features, and launch pricing locked in forever. Your feedback builds the app.

Early Access 

Coming soon

The app goes live on your phone — no app store needed. Add it to your home screen and start scanning, tracking, and connecting with dogs near you. Everything works. We polish based on what you tell us.

App Store + Play Store

Coming soon

Paw Parent goes public. Full launch on iOS and Android. By this point, you've been using it for weeks — you're the OGs, the ones who shaped it.

The Pack Grows

Coming soon

New cities. Local meetups. Rescue partnerships. Community challenges. And features we haven't even imagined yet — because the best ideas will come from you.

Every quarter, 10% of subscriptions go to a dog rescue. You're not just tracking wellness — you're funding it.

Meet the dog who started it all.

Chapter one — she got sick.

Willow is a mini Cavapoo who got sick at 3 months old — digestion issues that wouldn't quit. I went looking for an app that could track her health, read her vet records, and tell me what was normal for her breed. It didn't exist.

Chapter two — she needed friends.

She recovered, but a new challenge appeared: finding dogs she could actually play with. Some were reactive, some weren't her size, some just didn't match her energy. So I started building Paw Parent — first to help her heal, then to help her live a fuller life, and now for every dog parent who refuses to settle.

— Daisy, founder & Willow's human

Be one of the first 100.

Founding members get early access, direct influence on the product, and 42% off annual pricing — locked in for as long as you're a member. No catch. Just thank you for believing in this before it was finished.

Join the founding pack with your name, email, and phone number. We'll notify you as soon as we launch on December 4.